Planning Account Director

Account Planning and Management · Nr Cirencester, Gloucestershire
Department Account Planning and Management
Employment Type Full Time
Minimum Experience Experienced
Compensation Comensurate with experience

Based on Gloucestershire/Wiltshire Border and /or Flexible Working  


 Reporting to the Head of Media and Account Management  


We are looking for a dynamic Planning Acount Director to join our vibrant agency team. Our office is based in Gloucestershire but we are working flexibly so location isn't an issue. Tthe Planning Account Director is a senior client contact who leads the development and planning of our client’s digital strategy and oversees all campaign executionExperienced in leading digital marketing strategy and developing mid to long term digital marketing plans, you will also enjoy leading client teams, developing their knowledge and skills and building positive client relationships 


You are comfortable with data and responsible for leading results analysis, challenging what you see, extracting insights, spotting opportunities for clients, setting targets and monitoring results. You work to stay up to date with digital development and lead evaluation of new innovations and their suitability for your clients. Account planning is a large part of your role and you love it!   


You want the variety of working for a portfolio of clients and will work to make equimedia a key part of your clients' marketing team, spotting opportunities for existing clients to help them grow their online business and develop our relationship with each client. You can make the complex, simple, and so can sell in new ideas effectively.  


Day to day you will co-ordinate the flow of client work through the agency and ensure that campaign planning and execution is delivered to the highest possible standard. You ensure communication with our clients and all administration and campaign delivery functions operate effectively. With a keen commercial sense, you will manage the impact of all decisions and work closely with directors when developing commercial proposals for clients. You always seek to lead and work with colleagues in a way that gets the best outcome for equimedia, our team and our clients. You plan individual staff skill development and training and monitor progress. 


This is a big picture role in terms of working within the agency and with clients – you are client and whole business focused at all times. In order to fulfil all your responsibilities, you will want to contribute to sales and marketing, too. If this sounds like the perfect opportunity for you, please apply. We have clients and colleagues waiting to work with you!   



Key Responsibilities 


  • Leading client account strategy, planning and forecasting, short, medium and long term  
  • Leading results data analysis, insight development and opportunity spotting for our client and the agency 
  • Ensuring all commercial proposals are good for the client and the agency  
  • Developing proactive, positive relationships with all clients and your colleagues   
  • Actively seek account development opportunities and lead client education 
  • Supporting and developing the skills and expertise of your team 
  • Continuously develop knowledge of what is going on in digital media, the web and society, business and culture in general, and lead research in your clients’ business and markets 
  • Contribute to new business projects. 
  • Network at all events to identify possible new leads for equimedia 


Key skills and qualities we are looking for include: 


  • Experienced digital marketer with strategic digital planning abilities  
  • An understanding of digital channels and platforms, targeting options, campaign optimisationresults tracking and analysis; able to lead data interrogation discussions and spot new opportunities for client and agency   
  • Analytical approach with strong excel skills 
  • Good at building positive client and team relationships 
  • Strong commercial sense 
  • Great communication skills, both written and verbal, and experienced in powerpoint 
  • Motivated, enthusiastic and proactive attitude 
  • Good team player, team leader and motivator 
  • Experience of working within a fast-paced agency environment 
  • Good attention to detail 
  • Ideally an academic degree or equivalent, or good A levels and/or work experience.  




  • Competitive salary 
  • Enhanced Holiday Allowance – starting with 22.5 days per annum plus Bank Holidays 
  • Company Auto Enrolment Pension Scheme 
  • Life Assurance – after probationary period 
  • Childcare Vouchers 
  • Annual Eye Tests 
  • Refer a Friend Scheme 
  • New Business Bonus Scheme 
  • Continuous Training and Development Programmes 
  • £25, net, per month contribution to Gym Membership 
  • Free Employee Assistance Programme provided by AXA PPP 
  • Free Parking when in office 



Drop us a line and tell us why you’d like to be part of the equimedia team, we're waiting to hear from you!  


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  • Location
    Nr Cirencester, Gloucestershire
  • Department
    Account Planning and Management
  • Employment Type
    Full Time
  • Minimum Experience
  • Compensation
    Comensurate with experience